Renewable energies
Metzgerlehner shows how Switzerland is standing up for Alpiq.
In the current campaign for the leading energy company Alpiq and the energy service provider Alpiq In Tec, Metzgerlehner lets electricity consumers and partners of these companies have their say. The Swiss have their say on the topics of renewable energies, energy efficiency, new large-scale power plants and security of supply. They are campaigning for projects and services from Alpiq and Alpic In Tec. As a visual symbol of their attitude and their need for energy, the protagonists present signs with relevant energy images. The aim of the campaign is to raise awareness of the company's activities and objectives throughout Switzerland, as Head of Strategy Marco Lehner explains. The subject highlights include the images with Swiss-Ski athletes and the first advertising subject, which was realized in the new Gotthard base tunnel. The campaign can be seen in print and online media as well as on TV with a spot by Shining Pictures and Marco Lutz. CD Felix Dammann and Patrick Meyer.
