Erik Neumann becomes new head of Publicis Dialog

The Publicis Group Switzerland appoints Erik Neumann as Managing Director of Publicis Dialog, which emerged from Fisch.Meier.Direkt, effective April 1, 2008. Neumann replaces Christian Hansen, who has headed Fisch.Meier.Direkt until now. It had already been announced last fall that he would be leaving the agency in the spring (see ). Erik Neumann joins Publicis from Saatchi & Saatchi. The 41-year-old started his career on the industry side after studying business administration and sociology. This was followed by positions with a focus on dialog marketing at international agencies such as Ogilvy, New York Communications and Lowe/GGK. In 2002, he joined Saatchi & Saatchi Germany, where he built up the Saatchi & Saatchi X Germany subsidiary network specializing in shopper marketing from 2005. He will remain Managing Director until the end of March 2008.
Erik Neumann is to drive forward the rebranding of Fisch.Meier.Direkt to Publicis Dialog, which was initiated at the beginning of 2008
as announced by Publicis. He is looking forward to continuing the course of integrating all communication disciplines under one roof with Erik Neumann and his 40-strong Dialog team, explained Fredy Collioud, Chairman and Delegate of the Board of Directors of Publicis Group.