Success stories

Two million people in Switzerland are overweight. Of these, 400,000 people have a body mass index (BMI) of over 30. For a man of 1 meter 80, this would be 97 kilos or more. For a woman of 1 meter 60, around 77 kilos. According to the Swiss Obesity Foundation, the number of severely overweight people is on the rise. Ten people seek advice here every day. "Switzerland obviously has a weight problem." This was also a topic in this week's "Club" on SF1. However, the tenor there was that it is not yet as bad as in the USA. Switzerland is on the right track in the fight against obesity. One of the ways to lose weight is E-Balance. 72,000 people have already reduced their weight with the leading Swiss online program. To mark the 5th anniversary of E-Balance, a new edition of a testimonial campaign is being launched, which was developed with a freelance creative team. The weight reduction of E-Balance members is illustrated using everyday ballast that everyone knows. In six motifs, the authentic ambassadors proudly show how much excess weight they have actually lost, ranging from 12 to 38 kilos. Andreas Panzeri

Independent creative team: Valentina Herrmann from Art & Creative Direction is responsible for the creations together with concept designer Wolfram Scherer, AD Reto Zollinger, Nik Hunger (photo), Markus Graf (image processing) and Marc Rinderknecht (interactive design). Six subjects can be seen in the online and print media of NZZ and its affiliate partners Annabelle, Blick, Tagblatt plus, Zisch and Zürichsee newspapers.