Successful year and new members
At its annual meeting, which took place on November 22 at the Wilder Mann Inn in Zurich, the Account Planning Group Switzerland (APGS) was able to look back on a successful year.
Board of Account Planning Group Switzerland: Marco Casile, Ester Elices, Gordon Nemitz, Anne Langer, Martin Fritsche (from left)
In addition, a rich agenda for the coming year was presented. Five new members were admitted in 2017. Ester Elices is re-elected as president, Martin Fritsche replaces Rainer Bühler.
Annual program
A highlight in the new year is the second strategy course of the Ad School founded in 2016, which will start in summer 2017. The Board is pleased that the feedback on the lecturers and the study plan is positive and looks forward to the final papers and the new course. The Board particularly emphasizes that one of the goals of the APGS, to promote the next generation of strategists in Switzerland, has been energetically implemented with eight strategy students.
Another highlight will already take place on January 26, 2017: Namely, APGS Dialog, popular among APGS members. This year on the topic of "Creating vs. Planning" with the artist duo Huber.Huber and moderator Kafi Freitag.
And at the third highlight of the year, the 3rd International Strategy Slam will bring together leading brand strategists from Switzerland, Germany and Austria on March 30, 2017. After Berlin and Vienna, the third edition will take place at the Amboss Rampe in Zurich.
In addition, several editions of the knowledge transfer series "How-to" will take place again in 2017. Specifically, with the following speakers: Dino Ceccato (Cell) will speak about "Influencer Marketing", Isabelle Hettel (UBS) about "Employer Branding" and Kurt Schmid (WWF Switzerland) about "Sustainable Marketing".
The popular "Beercases" series will also continue: On April 25, strategists will meet at Bandara with Daniel Gremli on the topic of "Real Virtual Strategy".
New members and elections
Five new members were admitted in 2016: Eliane Rentsch (Equipe), François-Louis Noël (Miind), Pasquale Li Voti (Brand 17), Markus Kammermann (BBK), Gregor Herbst (MetaDesign).
Ester Elices, president since 2015, was re-elected as president, and the other board members Marco Casile (Mainland), Anne Langer (Rod), and Gordon Nemitz (Wirz) were confirmed in their functions. Ester Elices thanked her predecessor Rainer Bühler (Strategiepartner), who is leaving the board, for his contribution to the success of APGS today. Martin Fritsche (Positioning) was newly elected to the board in his place.
Rudolf Rodenburg (Process) was newly elected to the Admissions Committee. He replaces Catherine Purgly (lsa). Martin Fritsche (Positioning), Speaker of the Admissions Committee and Simone Raubach (Brandpulse) are confirmed. Ester Elices thanks Catherine Purgly for her many years of service.
Dominique Meier from W.I.R.E. was also a guest at the meeting. She gave insights into the work and tools of the think tank, which will maintain a strategic partnership with APGS from 2017.
The traditional table speech was given by Frank and Patrik Riklin. With their Nullsternhotel and other concepts at the interface of art and business, the twin brothers and owners of the "Atelier für Sonderaufgaben" are among the pioneers of artonomy.
