Erdmannpeisker: Brand relaunch and image campaign for Bodenschatz
Erdmannpeisker has developed a new brand positioning for Bodenschatz together with Input. The traditional Swiss company is to be anchored as an accessory specialist for stylish and intelligent organization in the bathroom.
A teaser ad announced the repositioning and invited visitors to the Swissbau trade fair. The launch campaign works with mathematical formulas and emotional background images. The idea of the formula was implemented 360° in advertisements, brochures, catalogs, promotions and at trade fairs. On the Internet, an interactive web film explains the new positioning. The website was set up together with the internet agency Plugster. In addition to classic communication, Erdamannpeisker also redeveloped the corporate design. The result is a new logo, new fonts and new imagery.
Responsible at Bodenschatz: Roberto Vetrano (Head of Marketing and Sales). Responsible at Erdmannpeisker: Gabriel Peisker (CD, consulting), Daniel Hesse (AD), Jörg Fassmann (design), David Brunnschweiler (consulting), Andreas Pollok / Marcel Ringgenberg (photo). Responsible for Input: Johann Schlieper, Partner. Industrial design: Formpol, Hans-Peter Wirth. Web design: Plugster, Serge Rau.
