Erdmannpeisker makes the fruit a "hero
Less than three months after winning the pitch, Erdmannpeisker’s new Le Fruit campaign is launching. The agency is putting the fruit front and center and has developed a campaign tagline to match: «Incredibly fruity, 100% natural.».
Agency owner Sybille Erdmann: "After the pitch invitation, we invited our entire agency team to breakfast together with croissants and Le Fruit jams. After the first few bites, it was already clear to us which benefit we would focus on in our campaign." Tasted, said, done: the TV spot and poster subjects are designed to dramatize the fruity taste of the fruit spread from Hero. Nomen est omen, the fruit becomes "Hero" at Hero. The goal was to reduce it to the essentials, to show the pure essence of Le Fruit, according to the agency.
The TV commercial will run on various stations from June 7. The posters and trade measures will already be used from the beginning of June.
Responsible at Hero: Christian Schenk (Head of Consumer BU), Konrad Jäger (Senior Product Manager Consumer), Kristin Beutler (Junior Product Manager Consumer). Responsible at Erdmannpeisker: Sybille Erdmann, Gabriel Peisker (overall responsibility), Daniel Hesse (creation), Marcel Mägerle (consulting), Markenfilm (film production/CGI), Jingle Jungle (sound studio), Burki & Scherer (image editing/litho), Mediacom (media planning).
