Erdmannpeisker illustrates employee tips for the BLS mission statement
The railway company BLS has developed a new corporate mission statement. As part of this effort, the Biel-based agency Erdmannpeisker was commissioned to develop a communication strategy and measures to implement these values within the company.
The measures, which will be implemented over several years, are primarily aimed at the company's own employees. The aim is to ensure that the new mission statement is well understood and practiced intensively and that a sustainable cultural change towards the values formulated in the mission statement takes place. The surprising thing about Erdmannpeisker's communication is that it is not the managers who address the employees. Instead, colleagues give each other tips and advice. To this end, 12 BLS and ep employees were interviewed and later portrayed in a humorous collage by illustrator Rahel Nicole Eisenring.
The result is a large-format calendar and a matching competition, which in 2012 is under the heading of reliability. The best employee tips are published month after month. Without the finger-wagging. Instead, they are humorous and absolutely authentic. The internal competition got off to a very good start, with over 20 percent of BLS employees taking part in January and engaging with the communication.
Responsible at BLS: Stephan Appenzeller (Head of Corporate Communications), Giovanni Leardini (Head of Internal Communications, Project Management) Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid (AD), Bettina Korn (consulting), Rahel Nicole Eisenring (illustrations).
