Erdmannpeisker celebrates 60 years of Chocoly
The Swiss family cookie brand Chocoly is celebrating its 60th anniversary. To mark the occasion, Erdmannpeisker has developed an engagement campaign for children under the slogan «It’s our birthday, you celebrate.».
All participants have the chance to win one of 20 mega children's birthday parties. The platform for the competition is a microsite where children can apply for the party with a drawing: Chocoly.ch. The Chocoly cow also got a facelift for the anniversary. The funny and charming illustration will be used as a key visual on all packaging, in communication and live at the parties. The anniversary competition and its landing page are highlighted by a promotional leporello on the packaging, advertisements, online banners and various retail activities.
Responsible at Wernli (Hug): Esther Zürcher (Head of Brand and Product Management Wernli), Mike de Bever (Head of Consumer Marketing), Jean-Luc Baer (Jean-Luc Baer Product Manager Wernli). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Weisser (AD), Rainer Neusius (consulting), Felix Reidenbach (illustrations), (microsite realization - responsive ag, Zurich), Christina Weibel (final artwork)
