Erdmannpeisker: A new chapter for the Lötschberger
The Erdmannpeisker agency has now launched a variety of offline and online initiatives for BLS aimed at its youngest passengers. The campaign’s slogan is «Lötschberger: Simply Great Trips.».
The illustration style is designed to create a homogeneous and child-friendly world of experience. Coloring books are a thing of the past - in the Lötschberg coloring book, children can continue coloring, paint themselves, solve picture and word puzzles, hang up posters, stick on decals or take part in competitions. All the destinations in the region have contributed their content to this coloring book and are now being advertised as such. A memory game, colored pencils and a coloring sheet round off the offline offer.
An extra section for families has been set up online with specific offers, monthly puzzles and newsletters. Prizes such as a party on a steamboat, an extra role in the Tell plays or simply a Lötschberger memory can be won in the painting competition.
Responsible at BLS: Damian Pfister (Head of Marketing), Martin Gäggeler (Project Manager). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid/Jenny Caparelli (AD), Thomas Blumer (text), Selina Helbling/Miriam Kolly (consulting), Felix Reidenbach (illustrations).
