Equipe takes over social media for Smile Insurance
Following a pitch process involving a total of five agencies, Smile Insurance has selected Equipe as its new social media partner. The strategic approach focuses not on brand awareness, but on building trust and guiding customers through the decision-making process.
The Swiss insurance company Smile has chosen Equipe from Suhr as its new social media partner. As part of a pitch process in which a total of five agencies took part, Equipe came out on top and will be responsible for the insurance company's social media strategy in future.
Strategic focus on building trust
The mandate is characterized by a special strategic approach: While many companies still use social media primarily as an awareness channel, Smile focuses more on building trust and supporting potential customers in the decision-making phase. This approach differs from traditional social media use and focuses on a deeper customer relationship.
Partnership for the digital future
With this collaboration, Smile wants to expand its presence on social media and provide targeted support to people in their decision-making process. As an experienced agency for digital communication, Equipe is contributing its expertise to position the insurance company in the relevant social media channels.
The collaboration between Equipe and Smile Versicherung starts with clear goals: authentic communication, strategic trust building and support that goes beyond mere visibility.
