Equipe: UBS CampusBreak Reloaded

Every year, UBS launches a campaign for students. After the success of last year's campaign "UBS CampusBreak", UBS decided to continue the established brand and the popular travel theme. Equipe was again responsible for the creation and implementation of the campaign.

Long semester breaks, little money - a well-known dilemma among students that presents even the smartest student with unsolvable problems when it comes to planning vacations. This year, UBS is once again providing a remedy with the "UBS CampusBreak": for two months, students have the chance to win a weekly trip to a European vacation destination. They have to guess the place in question by means of a 360° video, which makes it possible to virtually experience a scenery typical of the place. The videos were produced by Equipe in nine European countries. And they seem to be well received by the target audience, as evidenced by the around 15,000 entries in the first ten days.

https://www.youtube.com/watch?v=HD8Mb1PKsSQ

The campaign will be promoted on mobile and social media in line with the target group. In addition, it will be publicized via POS and various student platforms. As a special highlight, well-known Swiss Instagrammers give their followers subtle hints about the vacation destination to be guessed. The "UBS CampusBreak" is already the fourth youth campaign that Equipe is implementing for UBS.

Here you can go to the Microsite.

Responsible at UBS: Daniel Fischer (Head of Marketing, UBS Switzerland), Martha Braide (Marketing Key Account Management Personal Banking), Markus Stöckle (Client Dialogue Management). Responsible agency: Equipe.