England courts young guests

Tourism The British Tourist Board recently teamed up with travel book publisher Lonely Planet to publish the "Youth Guide Britain", which Visit Britain commissioned Hesskiss to develop a campaign to promote to the young target group. The agency solved the task by means of a flyer: with a folding mechanism and English question words and answers, the target audience learns everything about the guide. Who published the guide? How much does it cost? What do I get from it?