Finally something for Beaus

Media Two of the four announced Bolero special issues are entitled "Bo - Bolero for men" and are described as "the first men's magazine in German-speaking Switzerland".Bolero Managing Director Martina Allenspach confirms that this is a line extension. However, it will be launched cautiously, as a special that will be sent to Bolero subscribers, sold as a special issue at newsstands for three months and available at selected points of sale via distribution partners. Even today's Bolero is not only read by women; the readership (91,000 people) also includes around 25 percent men. The aim now is to address them first with Bo and probably also sound out their interest. Allenspach is leaving everything else open. The question of whether Bo will appear more frequently and perhaps even monthly from 2004 remains unanswered: Bo - Bolero campaign.