Emmi now relies on its own take-away business for marketing purposes

The company is not ruling out the possibility of opening further stores. The first sales outlet is to be opened under the name "YoBar" in the center of Lucerne, not far from the Bourbaki Panorama on Löwenstrasse. Emmi spokeswoman Sibylle Umiker confirmed corresponding media reports on Tuesday. The construction project has been on public display at the City of Lucerne since Friday. According to the operating concept, Emmi intends to sell mainly its own yogurt products such as fruit yogurts, salty yogurts and frozen yogurts in the store. However, the planned range will also include bagels, salads and drinks. The restaurant will also have 76 square meters of sales space and a show kitchen. Emmi is not providing any information on the costs of its first own take-away business. The branch, which will be open from Monday to Saturday, will employ up to four people.

Store as a marketing tool

The store is primarily a new marketing tool, as the Emmi spokesperson explains. It is intended to advertise the many different ways in which yogurt can be used. The background to this is Emmi's protein product Yoqua, which was launched last year and proved to be a sales driver in the otherwise weak Swiss domestic market. The yoghurt snack is Emmi's response to the global trend towards protein-rich foods, particularly among young consumers. The yogurt bar in Lucerne is a pilot location for Emmi. It cannot be ruled out that there will be more such stores in the future, the spokeswoman continued. Switzerland's largest milk processor does not generally sell its products directly to consumers. The exceptions are three factory stores in Emmen LU, Kaltbach LU and Ostermundigen BE. There are also two cheese stores in Bern and Olten run by Emmi subsidiary Baumann Käse. (SDA)