Electrolux launches roadshow with walk-in washing machine
Starting in May 2025, Electrolux will send «Switzerland’s largest washing machine» on tour. A washing machine over four meters tall will tour six cities as a walk-in exhibition space.
With the roadshow, Electrolux wants to present its top products to consumers in urban centers and also show the innovative technologies in action. The walk-in washing machine serves as an eye-catching, mobile experience space.
"With the nationwide roadshow, we want to reach consumers directly and get in touch with them. Our innovative technologies are best demonstrated on site through an interactive experience that is also fun," explains Roland Bienz, Marketing Director of Electrolux Switzerland. The live communication activation builds on the advertising campaign with brand ambassador Marco Odermatt from previous months.
In addition to the technology presentation, the event will also feature a wheel of fortune with prizes worth over 100,000 francs and a meet & greet with Marco Odermatt. The roadshow will be stopping off in a total of six Swiss cities: Lausanne, Zurich, Winterthur, Basel, Lucerne and most recently at the Swiss Wrestling Festival in Mollis at the end of August 2025.
