Uniform advertising presence for Swiss agricultural products
Each year, the Federal Office for Agriculture provides 50 to 60 million Swiss francs in funding for advertising a wide variety of agricultural products. Now, the Federal Council and Parliament are calling for transparency regarding who is behind this advertising.
Every year, the Federal Office for Agriculture supports advertising for various agricultural products with 50 to 60 million francs. Now the Federal Council and Parliament are demanding that it should be clear who is behind this advertising. In future, a red bar and the slogan "Switzerland. Naturally." will standardize the advertising. Other labels can be combined with this in a modular system.
