Simply against(ly)

Sports marketing The truth can be quite painful at times, especially if it cannot be suppressed, which is why Mr. and Mrs. Swiss have recently been publicly confronted with their problem areas. A meat-cheese-colored potbelly grins from various billboards. The extra-long poster with the navel photo attached at the top and bottom comes from the calorie-rich creative kitchen of Publicis. The hanging belly is intended to draw the attention of all couch potatoes to the new range of fitness equipment at Sportplausch Wider. After all, anyone with a reasonably aesthetic disposition will probably feel the desire to shed a few pounds of excess weight at the sight of the mass bobbing in the wind. And anyone among the onlookers who is without "sin" should tear down the first poster.