Simply writing at work

What do you expect from an author who writes about good writing? That he proves that he can do it himself. Professional copywriter Hannes Külz achieves this. He writes in an entertaining, understandable and informative way and always finds the perfect expression. He goes through the various stages of text production without embellishment and in a very concrete manner, shows what is important and what should be avoided, takes up the cudgels for active verbs and rails against official language and nominal style. Advanced writers learn what they can do to combat writer's block, and there are also a few tips on search engine optimization. Finally, there is a crash course on journalistic writing. This is also interesting for marketing copywriters, because if you understand what journalists need, you have a better chance of your press releases actually being read. getAbstract recommends this book to anyone who wants to write in an understandable and likeable way.getAbstract rating: 8Implementability: 10Innovation level: 6Style: 8

Publisher: Haufe VerlagYear of publication: 2017Pages: 196ISBN: 9783648094730