A region under the magnifying glass
Erdmannpeisker presents summer delights in the Lötschberger Land.
The Lötschberg excursion region between Bern, Brig and Zweisimmen has a lot to offer. Since last year, Erdmannpeisker has been demonstrating for BLS (Bern Lötschberg Simplon Bahn) just how great the variety of excursion and leisure opportunities is with illustrations in the likeable "Tintin" style. A magnifying glass is now used on the posters and advertisements for the coming summer season. It directs the eye specifically to the most beautiful vantage points, the most popular hiking trails, and the most exciting family excursions in the region.
At the same time, the Biel-based creatives are following up for BLS with an updated version of the popular travel guide and the matching panoramic map. The entertaining reading fodder for on the road is conceived as "the ideal complement to the central marketing platform www.loetschberger.ch," as CD Gabriel Peisker says. The successfully typified illustrations are by Felix Reidenbach and Arne Rohweder.
Increased promotion of the region and its excursion destinations has become an issue after more and more travelers began racing by train through the Lötschberg's 4.3 billion base tunnel in December 2007, missing out on the scenic beauty of the old line altogether. For the original Lötschberg line, the campaign has also created the brand name "Lötschberger" for the Regio-Express over the mountain. pan
At the same time, the Biel-based creatives are following up for BLS with an updated version of the popular travel guide and the matching panoramic map. The entertaining reading fodder for on the road is conceived as "the ideal complement to the central marketing platform www.loetschberger.ch," as CD Gabriel Peisker says. The successfully typified illustrations are by Felix Reidenbach and Arne Rohweder.
Increased promotion of the region and its excursion destinations has become an issue after more and more travelers began racing by train through the Lötschberg's 4.3 billion base tunnel in December 2007, missing out on the scenic beauty of the old line altogether. For the original Lötschberg line, the campaign has also created the brand name "Lötschberger" for the Regio-Express over the mountain. pan
