A new platform brings together global expertise

It pronounces itself like the phonetics, colored by a popular dialect, for the English word "opportunity". And new opportunities for as many as possible is also what the platform wants to offer. With Janzz, companies and private individuals "for the first time have a simple and convenient tool at their disposal that makes all the skills, all the knowledge in the world commercially viable.

Anyone who is invited to the presentation of a new platform with these words reacts somewhat suspiciously. "All the skills in the world" is more than just a big word when you consider that the knowledge of mankind increased tenfold between 1900 and 2000 alone and will even double every day from 2050 onwards thanks to the Internet, which will be even more developed by then. However, it is not our knowledge but professional skills that Janzz wants to bring together via this new platform for companies and private individuals. And an advertisement that knows how to communicate this Janzz with such promises, which are only misunderstood at first glance, is indeed clever.

Revolutionary job platform
The idea for the new platform first came to Stefan Winzenried at Advertising, Art & Ideas. Since then, the Chief Marketing Officer and also Chief Executive Officer of Janzz has developed the project together with renowned investors and a lot of creative power from this agency for business communication - with offices in Zurich and New York. Advertising, Art & Ideas also does the advertising for Janzz. All in all, 10 people have been working on the project for 18 months so far. By the middle of the year, Janzz should have 30 employees. What is it about?

The collective knowledge, the diverse talents, the individual skills of 7 billion people are inexhaustible. "Janzz is the first universal online platform that captures, concentrates and harnesses these skills worldwide," says the business model. Janzz is designed as a Web 3.0 platform and has been up and running since late December 2010. The idea works according to the principle of high-quality matching. The aim is to achieve the highest possible quality of matching criteria.

"Specifically, Janzz is an online platform that connects companies, organizations and private individuals quickly, user-friendly, conveniently, in real time and extremely cost-effectively," the detailed program instructions state. "The initial criteria are reduced to a few parameters through a completely new process that ensures maximum output," Anton Hünermann, Founding Partner and the person responsible for building the platform, was able to reveal at the presentation. With Janzz, there is thus "for the first time a platform that is able to order and link the intersections of several levels." This can be seen on a day-to-day basis in a job search. As an initial demonstration showed, not only the activity, but also the specialization and function of a job are intelligently linked and matched. A trained gardener, for example, finds the corresponding demand for his skills not only for work in the city park but also - depending on the skills offered - as a janitor. In an extreme case, one could also find a yoga teacher via Janzz, who, with his background as an advertiser, could also take over the marketing for the newly founded yoga school. Or the banker with an aborted sociology degree could finally find his dream job in the controlling department of an internationally active aid organization. Janzz is to develop from Switzerland to the whole world.

Promising collaborations
For a solid start in the home country, Janzz can already point to customers such as Credit Suisse and Rieter. "Companies like that will have a knock-on effect," Winzenried is convinced. There is also cooperation with Radio Energy and the cross-media TV Joiz - which just happens to have a similar-sounding name.

Currently, many freelancers, especially from creative professions, can also be found on Janzz. However, with a campaign already underway in the world of SMEs, the fan is soon to become broader. An important future will also be that different companies can exchange their specialized expertise with each other via Janzz. Andreas Panzeri

Janzz is from Stefan Winzenried was developed at the Zurich agency Advertising, Art & Ideas. The platform can count on a group of investors whose names are not known, but who are described as very solid. Elisabeth Zölch, a former member of the Bernese government, is also a member of the board of directors. Janzz's first customers are Credit Suisse and Rieter. The platform offers its services in various levels of subscription for companies and private individuals.