A performance like top-class sport

The Swiss Multiple Sclerosis Society provides numerous services to help people with MS achieve the greatest possible independence and quality of life. Every day, one person in Switzerland is diagnosed with MS. Normal everyday life is an immense challenge for those affected and can only be managed with an iron will and the help of relatives and professional helpers. Instead of glamorous top athletes, the new campaign focuses on MS sufferers and surprises with strong statements. The individual motifs with statements such as "Giving up is not an option", "Every step is a marathon" or "Life is not a training session" are intended to raise awareness of MS and at the same time encourage those affected to persevere. The creative team of Draftfcb/Lowe Group with ECD Daniel Comte realized the new appearance of the MS Society, from the design concept for printed matter to the revised website and the campaign subjects. pan