A hairy story

From 1 to 3 May, Tower Sports in Rapperswil's AlbuVille will be hosting the grand opening of the summer season, with numerous attractions and, above all, a 15 percent discount on the entire range of swimwear, leisurewear, sports shoes and bikes on 1312 square meters. The "must-attend event for all customers" is of course also "a great opportunity for advertisers who can hardly wait for summer", says Daniel Krieg from Publicis. In a double-page advertisement in the Oberseenachrichten, advertisers were once again able to let off steam in a pre-summer fashion. A small poster with the hairy subject is likely to trigger a fundamental discussion about the aesthetics of shaving off chest hair, and not just among Mister Switzerland candidates. A man needs a toupee like this after shaving his chest.