A question of etiquette
At the end of June, Pago Product Decoration held its "Label Days" customer event and offered an interesting program of presentations.
June 28 and 29 was great: 230 people followed an original
made invitation and attended one of the two days on this
event in the premises of Pago in Grabs SG. After a
brief welcome address, Managing Director Hans Vetsch offered insight into the
international expansion-driven strategy of Pago Holding, emphasised
but at the same time the anchoring in the region and the commitment to the
Family joint stock company.
Product decoration for all packaging shapes
Marketing Manager Emanuel Schäpper presented the expansion of the
Business segment "Product decoration with self-adhesive labels" in
Direction comprehensive decorations for all forms of packaging with the
new Pagoroll and Pagosleeve labels. In doing so, he showed the advantages
and possible applications of this new product offered by Pago
Decoration techniques on. Thus, the printed, turned into tubes.
sealed film rolls dispensed over the product and treated with heat
shrunk. With this process, called Pagosleeve, the
Decoration label to almost any form of product. The less complex
Pagoroll process is suitable for products which are only slightly shrunk
have to be applied. The machine application of self-adhesive labels
(Pago SK Etiketten), on the other hand, convinces with a wider range of
solutions, but the labeling plane may only be curved on one side here.
be
Packaging communication in its most beautiful form
With the success story of Obi PUR, an apple juice speciality with
sleeved, shape-retaining bottle, clarified Marcel Odermatt,
Marketing Manager of Thurella, the importance of differentiation in the
today's market and underscored the potential for success of a unique
Decoration at the point of sale.
Rolf Köppel, Division Manager of the Pagoroll and Pagosleeve Business Area,
showed the different forms of labels and gave insight into
the design, production and application peculiarities of
Self-adhesive labels, Pagoroll labels as well as Pagosleeves.
Animation artist Rolf Kern alias Hugo Kleber loosened the audience with
its "sticky" inserts.
Carmen Mosca, Unit Director
Packaging Design at mrg communications in Basel, spoke about
Packaging design in the environment of changing social values. According to
their
execution, the thought model target groups no longer coincides with the
today's reality. The decisive factor for purchasing behavior, he says, is rather the
The framework in which the consumer finds himself and the condition in which he is
would like to bring. As for the role of packaging in the marketing mix
Mosca spoke of the "last three critical success factors".
meters" - in other words, the point of sale. There, 70 percent of the
Purchase decisions. Packaging as an "in-store communication measure
even sees it as the linchpin of marketing. Her presentation showed
Examples of the changing demands on packaging.
Sleeve production and application presented live
Guests were also able to join guided groups to see the main
production areas of Pago. The most impressive aspect was
especially the newly installed digital printing press, which produces personalized
sleeves produced. Another highlight of the tour were the
latest label printing presses, which in the multiprocess process both
Self-adhesive labels as well as Pagosleeves and Pagoroll labels
Print.
After the tour of the new production areas, which was held on the occasion of the
Label days had been opened, gave a large exhibition of
current labels insight into the diverse field of activity of Pago
and inspired many a customer for their own applications.
110 years Pago
Founded in 1896, Pago - still a family-owned limited company today - is
System provider in the labelling sector. Pago prints self-adhesive labels
as well as wrap-around (Pagoroll) and shrink labels (Pagosleeves). In addition
designs, builds and installs Pago labelling machines and systems
and develops labelling software. Since 1978, Pago has been committed to expansion.
At that time, the first branch office was established in Germany.
In the meantime, Pago has joined France, England, Italy, Romania and
Austria also operates in the USA. The company, which operates worldwide more
employs more than 1,300 people, generated sales of more than
financial year, sales amounted to around 360 million Swiss francs.
Jürgen Franck
