An "impressive track record" and Viktor Giacobbo new in the Hon Circle

The association of leading creative professionals in the communications industry held its 43rd general meeting on September 6 at the ADC office and gallery. Looking back, the numerous programs for promoting and training creative talent—such as the Ad School, the ADC Young Creatives Award, and Creative Week—stand out in particular.

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President Frank Bodin welcomed the members with his heartfelt wishes already expressed at the ADC Gala: First, to sensitize the creative industry to increasingly promote women in top positions. And secondly, in the age of Big Data, to do more for the importance of the Big Idea and thus for efficient and effective added value for clients.

The board members then presented the annual review of their departments. The multitude of activities is impressive: ADC Switzerland has long been much more than the club of a few creative people, but a small company with its own school, its own gallery and an annual turnover of over CHF 800,000.

Training and continuing education as a second important pillar

In addition to judging, the area of education and training is the second important pillar for promoting quality - an added value that ultimately benefits the clients. This includes the Creative Week, which is being held for the third time in close cooperation with the Zurich University of the Arts (ZHdK). The lectures and events held by international greats such as Stefan Sagmeister, Zélia Sakhi, and master forger Wolfgang Beltracchi, to mention just a few, captivated hundreds of students and other interested parties. The list of lecturers at the Ad School, which is being held again this year in cooperation with leading swiss agencies, APGS and the HWZ Hochschule für Wirtschaft, is also impressive - nota bene a recognized CAS and also with a module for future strategists.

ADC Switzerland's close ties to the Swiss economy

Not only the performance record is impressive, but also the income statement, which President Frank Bodin explained to the members. The current business year will be closed with a small deficit, which, however, will be better than budgeted. Frank Bodin took this opportunity to underline the will to continue to invest primarily in the promotion of creative quality, especially in the new digital disciplines and professions. In doing so, he took the opportunity to thank ADC Switzerland's partners for their support and cooperation, first and foremost main sponsor Admeira, category sponsors APG|SGA, Coop, PostMail, Microsoft, Weischer.Media, Swisscom and Blick, also as main sponsor of the Young Creatives Awards 2017, as well as partners such as MINI BMW, SWISS and Swissfilm Association, and numerous other sponsors.

Viktor Giacobbo new in the Hon Circle

Recently, he is known not only as a cabaret artist, presenter, actor, Harry Hasler, Fredy Hinz or Debbie Mötteli, co-founder of the Casinotheater Winterthur and chairman of the board of directors, guest star at Circus Knie, winner of the Salzburg Bull and x-time winner of the Prix Walo. He also wowed the audience with his trenchant statements as a guest of honor juror at the last ADC Switzerland judging. Viktor Giacobbo was unanimously accepted into the small but exclusive circle of the Hon Circle of ADC Switzerland, which includes personalities such as Emil Steinberger, Roger de Weck, Nadja Schildknecht, Xavier Koller and Dieter Meier.

All board members unanimously re-elected

With applause all board members were confirmed for the coming association year: Peter Brönnimann (Ad School Department), Livio Dainese (Members Department), Markus Good (Gallery & IT/Infrastructure Department), Dennis Lück (Creative Week/Gala Department), Philipp Skrabal (Young Creatives Award Training Department and Vice President), Martin Spillmann (Department ADC Europe), Thomas Wildberger (Public Relations Department) and Frank Bodin as president.

Frank Bodin closed the 43rd General Meeting with a big thank you to his colleagues on the Board for their enormous hard work as well as to the office with Gioia Bozzato as Managing Director, Hanna Jackl and the new intern Sally Trümpler.

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