A bank makes history
Walder, Werber supported Clientis Bezirkssparkasse Uster with its communications for an entire year during its 175th anniversary, implementing a variety of initiatives ranging from a book and an exhibition to a show.
Clientis Bezirkssparkasse Uster has been part of the client portfolio of the Walder advertising agency in Uster for several years. One particularly rewarding task was the communication support for the 175th anniversary of Clientis for a whole year. The bank commissioned Sandro and Reini Walder's agency with the strategic concept for the anniversary communication back in spring 2010. The result was a comprehensive package of measures with various activities throughout the year. These culminated in May with an eventful month of events. Walder, Werber was responsible for the comprehensive communication - from brainstorming, planning, realization and implementation of all measures to media planning and event organization.
The anniversary year first made its presence felt in January 2011 with an anniversary logo and buttons for all employees.
Regular column on history
Things really got going in March with the launch of the microsite and a retrospective by Prof. Dr. Maximilian Wirr, a fake professor who wrote a weekly column in the regional newspapers about the history of Clientis Bezirkssparkasse Uster. Casting for the anniversary stage also began in March. A jury selected 23 artists from the region for a later performance in the event month of May. Even before that, a special edition of the Annual General Meeting was held in April. Around 400 members of the bank's cooperative as well as important customers and authorities were invited to attend. The "Journey through time", an exhibition on the history of the bank, was also inaugurated around this AGM.
Show acts and anniversary book
Walder, Werber has created a 140-page anniversary book in collaboration with historians, current and former employees of the bank and freelance authors as a lasting reminder. In addition to the bank's history, the book also covers many other regional, national and international events from the last 175 years. During the event month of May, 23 cultural acts were presented on the "anniversary stage" in the Zellweger Pavilion in Uster over 12 days. A small festival area with a bar invited visitors to linger and enjoy. In addition to the main measures, Walder, Werber also took care of the entire framework communication from flyers, wild posters, PR articles, an anniversary supplement in the regional newspapers to mailings to customers as well as the exterior design of the bank buildings. The "Journey through time" will be on tour as a traveling exhibition until the end of the year, and a competition on the microsite will also continue. Andreas Panzeri
