Insights for parents
Before parents get completely baffled by their kids, they should take a look at Fritz+Fränzi—that’s the message of the latest campaign by Jung von Matt/Limmat.
In addition to up-to-date information and inspiration, the Swiss parents' magazine also offers advice from experts on problems and difficulties relating to parenting. The campaign dramatizes this added value: after reading Fritz+Fränzi, children are no longer a closed book.
Responsible at the Swiss parents' magazine Fritz+Fränzi: Thomas Schlickenrieder (Managing Director). Responsible at Jung von Matt/Limmat: Samuel Christ (Creative Direction), Christina Wellnhofer (Art Direction), Mateo Sacchetti (Text), Bettina Ehrismann, Aude Kohler (Graphics), Deborah Herzig (Art Buying), Milena Elias (Consulting), Julia Fullerton-Batten (Photographer), Photoby (Photo Production).
