Insight into advertising for eCommerce brands
For the first time, Media Focus is releasing a publication on advertising trends for e-commerce brands. It provides advertisers and interested parties with insight into how the e-commerce advertising market is evolving in Switzerland.
In the Swiss advertising market, eCommerce is inexorably gaining in importance and thus also moving into the focus of advertisers. A look at the February advertising spend for eCommerce shows: With a measured advertising print of 47.8 million gross Swiss francs, this is 51.3 percent higher than in the previous year. As a reminder, the overall advertising market is currently growing by "only" 0.3 percent.
The eCommerce Trend presents the monthly advertising pressure and its development compared to the same month of the previous year. The advertising expenditure in individual market categories is published. The eCommerce brands were divided into 28 categories. Furthermore, eCommerce Trend presents the advertising shares of the eCommerce brands within the top 10 categories. Finally, the media mix, which shows the distribution of advertising pressure.
