A swipe towards the future: In Flagranti implements branding for "ÖV-Ticket 2020
Through the «ÖV-Ticket 2020» program, Swiss public transportation stakeholders are working to shape their future. With new structures, the industry aims to meet its business objectives and customer needs. In Flagranti is responsible for the branding.
The swipe button in the logo shows it: public transport in Switzerland is developing rapidly towards a digital future. The "Public Transport Ticket 2020" program is a sign of this dynamism. In three projects, it is working on the further development of industry structures, the harmonization of fare systems and joint sales. The broad-based program enables faster and binding decisions for public transport in Switzerland and increases the industry's entrepreneurial efficiency.
Logo with symbolic content
The task for In Flagranti communication was to develop the branding for the "ÖV-Ticket 2020" program. The central challenge was to create an independent image that clearly differentiates itself from other players in the industry, but clearly references public transport in terms of aesthetics. The swipe button in the logo symbolizes both the central customer benefit and the increasing digitalization. The website Ticket2020.ch was created in collaboration with 55weeks.
