One M09 better: Migros buys from Frame Eleven

A moving annual report for the Migros Group now online, and only online. Since annual reports in printed form are often dry fare, the agency Frame Eleven was engaged to realize the report on film. In the spirit of the ever fresh and innovative products of the wide-ranging retailer, these are actively in the foreground as the main protagonists and come up with a few surprises.
A-b.ch Brügger and Schmid, Phorbis Communicates, Orange 8 Interactive, Hirzel, Neef, Schmid were responsible for the conception and implementation of the first annual report of a major Swiss company to be published exclusively on the Internet on behalf of the General Secretariat of the FMC.
Graphics, facts and figures are brought to life in a playful way and the entire year is entertainingly illuminated in reverse gear. The story takes us through a normal Swiss household that uses the wide range of offers and services on a daily basis. Technically, many tricks such as super slow motion, stop motion and unusual reversals are used. At the end of the journey through the Migros Group's range of products and services, the individual sequences come together to form a surprising origin: a shopping bag that has just been left in the kitchen.

Responsible at Migros: Reto Waidacher (overall responsibility), Annina Arpagaus, Isabel Specker, Tobias Gremaud, Barbara Darani, Marie-France Charpentier, Ruth Poletti (to name but a few). Responsible at Frame Eleven: Marc Haas, Christoph Müller (Creative Direction), Oliver Aemisegger (Art Direction), Lilan Lüthy (Production Management). Responsible at A-b.ch: Bernhard Schmid(overall responsibility and creative direction). Responsible at Phorbis Communications: Walter Stähli(Design Supervision), Martin Eckert (Consulting, Production). Responsible at Orange 8 Interactive: Phil Suter (consulting), Jan Steffen and Patric Martin (programming). Videos of the presidents: Patrick Rohr (director), Simon Ming (production management), Patrick Rohr Communications. Editorial collaboration: Matthias Knill, Hirzel, Neef, Schmid; Barbara Schmutz; Eva Neugebauer; Jörg Schmill, Locher, Schmill, Van Wezemael & Partner. Music/sound design: Michel Ricar.ch / Hastings.