A small film project in Geneva
During the Geneva Motor Show, there is also a car on display at Geneva Airport—a Fiat, to be exact. This wouldn't be particularly surprising if the car in question weren't equipped with the latest advertising and information technology.
However, the company Top Spot has equipped the windshield of the car with a special film onto which high-resolution film sequences can be projected. For future customers who do not always want to rewind the same advertising film, there is also the option of installing a control console which passers-by can use to select different films. For example, the performance data of the model on display and details of the interior can be selected and viewed on the front screen display.
The so-called Dynamic Screen can be admired and tested at Geneva Airport until the end of the Motor Show on March 15.
