A garden for connoisseurs
Match Communications developed the communications strategy for the Archhöfe Sommergarten in Winterthur.
Until September, Archplatz in Winterthur is transformed into a summer garden. Besides drinks, food and ice cream, the pop-up café "1zelstück" also offers live concerts, an urban gardening workshop, children's programs and a free bike check.
Match Communications created the key visual for the client, Archhöfe City Mall, so that visitors could learn about the summer garden's diverse offerings. This will be present throughout the center for almost two months. Match Communications also implemented the layout and wording for the campaign, including radio spots, advertisements, flyers, posters and banners on social networks.
The visuals are characterized by the lush greenery, which, with a string of lights in the background, contributes to the summer feeling of the garden at Archplatz. The playful typeface is intended to appeal to young and old alike and succinctly brings the highlights to the point.
Responsible Center Management Archhöfe City Mall: Wincasa, Christina Maier (Head of Marketing Archhöfe). Responsible at Match Communications: Christian Staub, Roland Sennhauser, Katrin Spahr.
