A monument to self-sufficiency

The achievements of the food industry are rightly celebrated as social progress, and when Julius Maggi invented ready-made pea soup in the 19th century, the innovation was gratefully received. Today, it would never occur to anyone to want to feed the world's population in the 21st century without conveyor belt food. However, the more indispensable ready-made food becomes for feeding the hungry masses, the more the good old days are glorified, when people still produced and prepared their own food. It is well known that our food popes and top chefs are among the most vehement critics of industrially produced food, because industrial food cannot and must not be good.
A grandmother from North Rhine-Westphalia breaks this taboo: "I lied to you for 30 years", she admits - albeit anonymously - in an advertisement for an Aachen plum jam that she always claimed as her own.
The McCann-Erickson agency introduces us to a woman with civil courage who resisted social pressure. And offers the best illustrative lesson in "conformity behavior in group situations", which Elisabeth Noelle-Neumann, the grand dame of German demoscopy, analyzed in 1980 in her magnum opus "The spiral of silence". May Granny have enjoyed the free time she didn't have to spend at the stove to the full.
(sh)