A letter says more than words

Newspapers Ruf Lanz continues to focus on "letter pictures" with the campaign for NZZ Folio. "The most interesting thing you can do with letters: NZZ Folio." This headline is also the concept behind the campaign for the linguistically sophisticated NZZ Folio supplement. Ruf Lanz launched a new reader and advertiser campaign for the supplement last year. Surprising images were created using only letters to get to the heart of the topic of the next NZZ Folio issue. The campaign was very well received by readers and advertisers alike. As the icing on the cake, it also received an award from the Art Directors Club Switzerland in the graphic design category in January. For 2007, Ruf Lanz has now devised a series of new subjects for NZZ Folio that will continue to captivate the public with astonishing letter arrangements. The subjects appear throughout the year in popular titles and in the advertising press.
Andreas Panzeri