A beer-soaked Super Bowl 2006
International: For the eighth consecutive year, a Budweiser TV commercial was voted the most popular Super Bowl commercial.
naked breasts, the Super Bowl was not only the sporting event of the year,
but also a commercial show of superlatives. The commercial breaks
during the event, which lasted almost four hours, included, like every
year, the best that the American advertising industry has to offer.
For the Christmas of US advertising, only the best of the best is allowed on the
screens flicker. After all, the idea and implementation have to
100 stripes of the spot cascade stand out. No matter what the cost. Far beyond
The clients paid an average of 83,000 US dollars for the project.
for the media costs alone. But with over 100 million viewers
and viewers and their positive attitude towards the
interruption advertising, such amounts are virtually impossible for the multinationals.
Peanuts.
Six Bud spots in the top ten
In addition, the investment for image enhancement or
Product launch more than paid for. Like the Amen in the church
the live broadcast is recycled dozens of times - the
Commercials, of course. From the evaluation in the print media and
a popularity hit parade (conducted by USA Today since 1989) to
to countless blogs and the official online archive. The latter
(www.ifilm.com/superbowl) is probably not entirely coincidental that Bud Light
be sponsored.
The beer brand of the Anheuser-Busch Group had its first
the "Magic Fridge" commercial, in which a Bud Light
Filled refrigerator made to disappear thanks to the rotating wall system
its owner does not realize how in the adjoining apartment
the residents are just waiting to take a few bottles of beer from the always
the reappearing magic cabinet. The Bud Light strip
continues the tradition of the house, because for the eighth time a
Anheuser-Busch commercial voted the most popular of the evening. And: The
Viewers have seen five other commercials from other brands of the same brewery in
voted into the top ten.
Luca Aloisi
