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Vocational schools Publicis dramatizes for the Zurich Drama School that there are other honorable professions besides advertising.
Vocational schools Publicis dramatizes for the Zurich Drama School that there are other honorable professions besides advertising.
When it comes to advertising for the drama sector, creatives can smear and dramatize without any artistic limits. Publicis has already enjoyed this to the full with its last commercial for the Zurich Schauspielhaus. This creative all-round hit won various prizes. Now Publicis has reached into the same bag of tricks once again and is promoting training at the Zurich Drama School with a recruitment campaign that appeals to theatrical talent in a way that is as dramatic as it is surprising. It is also immediately clear that students can learn to act convincingly in a wide variety of roles at this school. The Zurich Acting School offers professional acting training to professionals and students who cannot or do not wish to attend a full-time acting school such as the Zurich Acting Academy, but still want to train or further their acting skills.
The school was founded in 1950 by Hannes Becher and ran until 1988. After that, a team of two took over the management: the actress and writer Aglaja Veteranyi and the actor and director Christian Seiler, who has been running the school alone since August 2001.
The campaign can now be seen on numerous poster sites.
Andreas Panzeri
