Eidenbenz/Zürcher puts the crown on Lordz
Lordz Dance Academy emerges from the underground of the hip-hop scene and puts itself in the public eye. Eidenbenz/Zürcher has taken over the brand management.
The agency developed and implemented the appropriate brand for the dance school: a strong color scheme, powerful imagery and a film concept with the dancers in the spotlight.
The dynamic power of movement permeates all measures and is reflected in the experience-oriented Website to full development. Lordz not only presents itself as an urban dance school, but also extends an attitude to life into the virtual dimension to invite and welcome young dance enthusiasts.
Eidenbenz/Zürcher accompanied and executed the project from the corporate design to the implementation of the communication media. The services include strategy, conception and implementation of branding, various advertising measures and the website.
Responsible at Lordz: Philippe Dick, Richi Neuhaus (management). Responsible at Eidenbenz / Zürcher: Oliver Eidenbenz and Daniel Zürcher (art direction), Adrian Hanselmann (strategy/concept), Sascha Kilchenmann (programming); partners: Tobias Siebrecht (photography/film), Pascal Isenschmid (post-production).
