Honor for Dominique von Matt
At the Brand Congress in Zurich, the Swiss Academy of Marketing Science presented two honorary awards for the first time. Dominique von Matt and Reto Hofstetter were honored for their outstanding academic achievements.
Chaired by Professors Torsten Tomczak, Director of the Research Center for Customer Insight at the University of St.Gallen (FCI-HSG), and Harley Krohmer, Director of the Institute for Marketing and Corporate Management at the University of Bern, the newly founded Swiss Academy of Marketing Science celebrated its premiere at Zurich's Grandhotel Dolder. During the gala event "Night of the Brand", which also included the crowning of the Advertiser of the Year, the Academy presented two awards: The "Swiss Academy of Marketing Science Award" for a marketing practitioner who has rendered outstanding services to university teaching and research, and the "Rigour & Relevance Research Award" for an outstanding research contribution that has met with the highest recognition in the field. The two award winners were chosen by experts from science and practice.
Marketing practitioner and lecturer
Dominique von Matt received the "Swiss Academy of Marketing Science Award 2014" for his exemplary support of academic marketing teaching and research at Swiss universities and his commitment to spreading the idea of marketing to the public. The Chairman of the Board of Directors and majority owner of the communication agency Jung von Matt/Limmat is one of the most renowned experts in brand management, advertising and digital communication in Switzerland. Dominique von Matt has been a lecturer at the University of St.Gallen since 2008 and teaches marketing communication in the master's program Marketing, Services and Communication. His course is always given the highest grade by students at the HSG.
The brand expert, who holds a doctorate from the University of Zurich, also frequently acts as a guest lecturer or speaker at other Swiss universities. Dominique von Matt is also the author of numerous publications on brand management. He is continuously involved in research projects, such as the recently published study "Swissness Worldwide". Dominique von Matt was chosen by a jury of 16 leading marketing scientists from Swiss universities and colleges ETH Zurich, IMD Lausanne, University of Basel, University of Bern, University of Fribourg, Université de Lausanne, Università della Svizzera italiana, University of St. Gallen and the University of Zurich.
Research with practical relevance
In order to correct the image that excellent scientific marketing research deals too little with current and relevant problems of marketing practice, a ten-member jury of leading personalities from marketing practice - among others Thomas Amstutz, CEO of Feldschlösschen; Nadine Borter, Managing Director of Contexta; Kjell Gruner, Vice President Marketing of Porsche; Emanuel Probst, CEO of Jura - evaluated scientific contributions.
in terms of their practical relevance. Reto Hofstetter received the Rigour & Relevance Research Award for the article "Social ties and user-generated content: Evidence from an online social network", published in 2013 in the renowned scientific journal "Management Science". The Bernese, who completed his habilitation at the University of St.Gallen, is now Professor of Marketing at the Institute of Marketing and Communication at the Università della Svizzera italiana (USI).
