Effingerhof acquires advertising agency Upcom
The Brugg-based printing and publishing company Effingerhof has acquired the Brugg-based advertising agency Upcom. The agency will continue to operate as a separate entity within the parent company.
Effingerhof, the largest printing and publishing house in the Brugg region, is expanding its corporate communications offering. To this end, it has taken over the Brugg agency Upcom with retroactive effect from January 1, 2014. Upcom was founded 15 years ago by Hanspeter Erismann and now serves around 80 clients.
The existing Upcom team will be strengthened by the employees of Effingerhof's Interactive division and will move into new offices in the course of the year. In addition to the classic services of a full-service agency, Upcom will specialize in the technical implementation of cross-media communication concepts and campaigns. The main target groups for this service are companies with their own advertising departments and advertising agencies that do not wish to build up in-house expertise in this area. A new managing director is currently being sought for Upcom. Hanspeter Erismann will manage the company until the handover and will accompany the team until the end of 2014.
