Fine wines
Wein II Studerpartner strengthens the market presence of the producer Provins with the presentation of Valais specialties.
Wine II Studerpartner strengthens the market presence of the producer Provins with the presentation of Valais specialties After Studerpartner was able to sustainably expand the level of awareness of the premium wine line "Maître de Chaîs" in recent years, the agency was commissioned to enrich the market presence of the largest Swiss wine producer Provins Valais with a further facet. A wide range of Valais specialty wines is to be launched nationally under the "Grand Métral" brand. This year, the brand claim "Choyez votre plaisir" is all about the Valais specialties Petite Arvine, Heida (white wine) or Cornalin and Humagne Rouge (red wines), which are rather unknown in German-speaking Switzerland.
In the spirit of continuity, the specialty wines of the "Grand Métral" line are presented within the umbrella campaign in a culinary context - sometimes with a touch of humor, alluding to the special features of the Valais terroir. The target groups are private wine lovers as well as restaurateurs, wine merchants, retail buyers and specialist staff in the medium to high-end hotel and restaurant sector.
The campaign will kick off in spring with three seasonal themes featuring various white wines. In a second wave in the fall, the seasonally appropriate red wines will follow. The motifs will be used as part of a media focus strategy in relevant image titles and specific trade and special interest titles in Switzerland as well as selectively in export. The communication package is rounded off by a web special, an information flyer, POS material and an event in the fall.
Andreas Panzeri
In the spirit of continuity, the specialty wines of the "Grand Métral" line are presented within the umbrella campaign in a culinary context - sometimes with a touch of humor, alluding to the special features of the Valais terroir. The target groups are private wine lovers as well as restaurateurs, wine merchants, retail buyers and specialist staff in the medium to high-end hotel and restaurant sector.
The campaign will kick off in spring with three seasonal themes featuring various white wines. In a second wave in the fall, the seasonally appropriate red wines will follow. The motifs will be used as part of a media focus strategy in relevant image titles and specific trade and special interest titles in Switzerland as well as selectively in export. The communication package is rounded off by a web special, an information flyer, POS material and an event in the fall.
Andreas Panzeri
