Edipresse becomes a frontliner

For years, Edipresse has been flirting with a substantial presence in the French newspaper market. Now, the strongest media group in western Switzerland is taking the plunge across the Rhone: It is expected to launch the Saturday newspaper Tribune Mont-Blanc in September, serving the border regions of Haute Savoie, Evian, Chamonix and Annecy. In keeping with French custom, Edipresse will acquire advertisements on its own initiative. More about the border crossing on the slippery French media parquet can be found on page 22.