Edi.14: The winners

Four jury teams of 40 experts spent a week watching around 290 films and evaluating the works according to the criteria of screenplay, concept, direction, camera, production design, editing, visual effects, sound design and music. The "magic formula" for the jury this year was: "20 percent shortlisted and 20 percent awarded". In this sense, "the nomination for the shortlist is already an outstanding achievement, because the quality of the films is generally high," comments Rita Kovacs, Managing Director of the Swissfilm Association.

It was noticeable that there were a lot of "good stories" this year, which were implemented with impeccable craftsmanship. The trend is also continuing towards the Internet and multimedia applications. This category saw the largest increase in submissions.

From the Shortlist the winners were honored at the Edi.14 awards ceremony on November 6 at the Schiffbau in Zurich. All the winning entries are shown below. As usual, you can find the photos of the event in the print edition of Werbewoche (21/2014). (hae)

Red Card: Special Edi. for Script and Concept to Volker Wienecke

A young man in a pub is looking forward to a beer. As he lifts it: Jeering from the regulars. He chokes. That goes on three times, then it's enough, he wants to know what's going on: four men at the game outdo each other with nasty black cards: bullying, mobbing, vandalism, sexual harassment, racism, brutal violence. The boy courageously intervenes with good, red cards: respect, tolerance, civil courage. The latter is overwhelming, blows the bad cards off the table and the men off their chairs. Link to the film.
 

Jury: "No one is perfect. The viewer is introduced to the topic with visual power. Striking and well combined with a pinch of humor and the courage to question oneself."

Quant e-Sportslimousine: Special Edi. for camera to Pascal Walder

The film describes a visionary invention in metaphors. The protagonist, inventor and designer Nunzio La Vecchia brings the car from the sea to the mainland. Performance and technical specifications are shown in the driving scenes through impressive landscapes. Unusual visual elements are used in scene after scene. In the final scene, it is revealed that this is no ordinary car, but a new technology that you want to find out more about. Link to the film.
 

Jury:  "A visionary invention packaged in an impressive automotive film. It was not the story or the high-quality 3D animations but the overall effect of the beautiful images that convinced the jury."
 

Pink Berrys vs. Fruchtkreis 3000: Special Edi. for Music to Roman Camenzind

Battle of Tastes | Two bands compete against each other in a music video with two musical styles. The audience decides which of the two will emerge as the winner via online voting. The music event is also linked to the brand message: the bands each represent a Migros product. The consumer decides which one stays and which one disappears. Let the battle begin! Link to the film
 

Jury:  

Life needs courage: Special Edi. for direction to Tobias Fueter

The four pillars of Suva: Suva is more than just an insurance company: it combines prevention, insurance and rehabilitation. Suva is managed by the social partners. The balanced composition of the Board of Directors, consisting of employer, employee and federal representatives, enables broad-based, sustainable solutions. Suva returns profits to the insured in the form of lower premiums. Suva is self-supporting and receives no public funding. Link to the film
 

Jury:  

Commercials category: TV and cinema commercials:

Abandoned by luck: Bronze for overall performance

In less than a minute, a successful businessman turns into a washed-up alcoholic. Link to the film
 

Jury: "The simple camera movement and the lack of cuts reduce the film to the essentials. Sound and image complement each other perfectly and dramatize the message in an impressive way. A touching film that impresses with its compactness."

Siren test: Bronze for overall performance

Every year, the siren test takes place throughout Switzerland on the first Wednesday in February. The Federal Office for Civil Protection FOCP has produced this commercial to draw the public's attention to the test. Link to the film
 

Jury: "We've been wondering about that scary sound since we were little. At last, in this independent commercial full of surprising twists and turns, we learn the not entirely serious truth. Thanks to an unexpected deduction, the commercial manages to ensure that we no longer have to be afraid the following Wednesday. In particular, we didn't expect the courage to be absurd and self-ironic from a federal office..."

Fire department: Silver for overall performance

Idea: Fast as a fire engine. - The phrase perfectly dramatizes the new cross-city link and the fastest way through the city. Story: Fire brigade headquarters, relaxed calm. The alarm sounds. Firefighters jump up, put on their boots, grab their equipment and sprint off. - Past the waiting fire engines, out of the garage, down the stairs. And then they relax and get on the S-Bahn for the fastest ride to the call-out. Link to the film
 

Jury: "In this day and age where traffic jams and traffic chaos are the order of the day, even in large Swiss cities, this commercial is an almost visionary way of promoting a solution to all traffic problems. With epic and fast-cut images, the film captivates with its dramatic staging and pointed resolution."

Football stadium: gold for overall performance

Every year, 45,000 footballers in Switzerland are forced to sit out due to injury. The Suva commercial dramatizes this fact in a grandiose way. There are whole armies of injured people limping up the stairs of a football stadium, squeezing through turnstiles that are far too narrow with crutches and casts and looking for their seats with disabilities. In the end, the whole stadium is full of injured people. Conclusion: Reduce the risk of injury - with the football test on Suva.ch. Link to the film
 

Jury: "There's hardly a game in which a player doesn't limp off the pitch or even has to be carried off. But once the substituted player has been carried off to the catacombs, he has already been forgotten. And with him, the ever-increasing number of injured athletes. A number that could fill an entire stadium. The film illustrates this in the truest sense of the word. Excellently made and with great attention to countless details, we are shown in an impressive way what is even worse for footballers than sitting on the bench."

TV self-promotion for TV stations & programs:

A cab driver surprises his passengers with knowledge about current cultural and social issues that he has heard on Radio SRF 2 Kultur. Shortcuts was commissioned by SRF's G&M department to create and produce a campaign for the new early evening program on Radio SRF 2 Kultur. Radio SRF 2 Kultur is often associated with high culture. With the new positioning of the early evening program, a broad, younger audience interested in culture is addressed with topics such as film, art, music, etc. Link to the film

Jury: "Humorous stories, well acted, simple but efficiently staged. Two variations on a situation from classic narrative cinema. The clips are likeable and get their message across."

Corporate: Image films

We emphasize the world: Silver for overall performance

The Müller-Steinag Group "emphasizes" Switzerland. In the truest sense of the word, here word for word. The film shows how the Swiss market leader for concrete products, natural building materials, prefabrication, recycling, disposal and water technology shapes our environment and our lives. From concrete. The animation is just as much a tribute to the gray building material as the impressive, compact presentation of all company divisions, the history, products, services and competencies of the concrete producer. Link to the film
 

Jury: "The innovative concept creates a new perspective on something that is rarely consciously perceived. The rhythmic film combines image, text, language and music in a unique, convincing way and thus manages to convey a wide range of information in a short space of time. The strict graphic realization underlines the character of the product."

Corporate: Marketing films

A journey through Bucherer's art and watch atelier reveals the secret of Bucherer's craftsmanship. As one of the most traditional watch and jewelry stores in Europe, Bucherer stands for craftsmanship, precision, attention to detail and creativity at the highest level. A look behind the scenes. Link to the film
 

Jury: "The attention to detail that characterizes this brand is reflected in the way the film is made. The interplay of camerawork, lighting, subtle sound design and carefully selected instrumentation works as precisely as Swiss clockwork. A film realized at the highest level of craftsmanship."

Corporate: IK and training films

Jury: "The film is highly emotional, very well crafted and communicates the message on all cinematic levels. The screenplay is exceptional and the story takes several surprising turns."

Online & Multimedia: Internet Virals & Clips

Putzwägeli: Silver for overall performance

Zurich offers a fascinating variety of experiences in a compact space: Nature and urbanity, culture and nightlife, history and modernity, water and mountains, Swissness and internationality. We show this in a film in which we accompany a real cleaning cradle driver at work through his city. The film was written to fit its protagonist, even his wife is in it. The film was shot as a documentary according to a loose script. Beautiful pictures, but deliberately not just postcards. Link to the film
 

Jury: "The title sounds unspectacular at first. But even on first viewing, the combination of the charmingly witty leading actor, the correctly used music, the precise editing and the image composition is captivating. It quickly becomes clear that there is a lot of enthusiasm and love for the city behind the title: from the perspective of a profession that is not often portrayed, our economic metropolis is shown in all its facets from early in the morning until late at night."

Noxana vs. Blanche: Gold for overall performance

Battle of Tastes | Hard Rock vs. Chanson: Two musical genres meet for an epic battle in this action-packed music video. The viewer decides which of the two will emerge victorious via online voting. The music event is also linked to a brand message, as the bands each represent a Migros product. The consumer decides which one stays and which one disappears. Let the battle begin! Link to the film
 

Jury: "No other work in this category combined strategy, concept and implementation so effectively for the Internet medium. The exemplary seamless integration of product development and marketing deserves top marks: Crowdsourcing with entertainment value. Genre clichés are quoted with relish and collide with each other in the truest sense of the word. The web viral poses the question with or without nuts. It does so with humor and irony, from storytelling to acting, cinematography and music, entertaining and captivating at the same time."

Transmedia & Entertainment

World of Swiss: Silver for overall performance

We show the whole world of Swiss in eight short films. A documentary look behind the scenes. A day with the cabin crew, in the chocolate factory or at dawn on the farm - we show how much work employees and suppliers do, their love for every detail and how much Switzerland there is in Swiss. The elaborate, high-quality films correspond to the brand values of Swiss and are embedded in the online platform World of Swiss. Link to the film
 

Jury: "High-quality and technologically advanced online platform for brand building and multimedia background information. Clever navigation through rational and playful access to content. Intelligent solution for communicating and linking information and services."