Edeka shakes up Germany
Edeka's new Christmas commercial has taken the internet by storm in record time and is giving Germans pause for thought.
The figures are record-breaking: one and a half days after the clip #heimkommen was published, it has 8.3 million views on Facebook and 2.3 million clicks on YouTube (as of 20:30, 29.11.2015). This not only brings tears to the eyes of many competing advertisers, but above all to a large part of the audience. Jung von Matt/Alster tells the story of an old man who stages his own death in order to bring his busy family to the (Christmas) table after all.
The creative team, which has already worked on the Edeka coup "Super cool" with Friedrich Liechtenstein, once again seems to have struck a chord with a wide audience with this campaign idea, which for once is not funny but serious and emotional. The moved audience can then look forward to Soundcloud download the title song "Dad" by Neele Ternes. (hae)
