Eclat develops new appearance for Swissuniversities
Eclat has developed the brand identity for Swissuniversitites in recent months. The new university policy body is to become a brand with charisma.
By 2015, according to a federal decree, the rectors' conferences of the universities, the universities of applied sciences and the universities of teacher education must be merged into a single institution. To prepare for this integration, the association Swissuniversities was founded last November. From 2015, the brand will then also represent the new Rectors' Conference of Swiss Universities. The committee of Swissuniversities had chosen Eclat in a competition at the beginning of the year.
Just in time for the board meeting on June 12, 2013, the corporate design of Swissuniversities is introduced only four months after the project start: With all letterheads, office templates, the building signage and with an informative website, also optimized for output on mobile devices. The logo is a simple word mark, which is to become a strong statement with four exclamation marks through a small intervention - the fourfold reversed spelling of the letter "i": Study, teach and research in Switzerland as a statement of first-class education in a very special environment. By choosing "Swiss red" as its logo color, Swissuniversities wants to send a clear signal of its origins on the international stage.
"Each board member interpreted the logo proposal differently, but all felt spontaneously addressed and unanimously recognized commitment and movement!" says Mathias Stauffacher, Secretary General of Swissuniversities. "The appearance is - as we wanted - simple and at the same time self-confidently dynamic."
Responsible at Swissuniversities: Mathias Stauffacher (Secretary General), Maja Bütikofer (Communications). Responsible at Eclat: Janine Widler (consulting and project management), Hanna Hor-warth (design), Tobias Rechsteiner (web design). Programming: Daniel Gäumann (web goods).
