Eclat: Digital Annual Report for Sanitas
Under the theme «A Lifetime,» Eclat created the 2012 Online Report for Sanitas. It highlights the new tagline and is arguably the «world’s smallest annual report.».
60 millimeters x 180 millimeters: These are the dimensions of the printed Sanitas teaser for the Online Report 2012 at Report.sanitas.com. With these dimensions, the printed version should unofficially qualify as the smallest annual report in the world, according to a press release. However, the focus is not on the Guinness Book of Records, but on the online report, the centerpiece of Sanitas' annual reporting.
While most companies rely on a flip book or a PDF for download for their corporate reporting, Sanitas relies on a complete online report with moving images and various other features. The background to this is the strategic conviction that the topic of online plays at Sanitas. This is reflected in the new digital customer portal and also in the Sanitas Online Report, which is seen as the company's annual calling card.
The online report focuses on the new Sanitas claim: "A lifetime". Portrait series of different people show the changes in a person from birth to the present day. They also show that needs change over the course of time.
