Real and advertising art
It was no mean feat to find suitable events for the shortlist last week. Weltwoche and Bilanz invited a hand-picked group of Zurich advertisers to the exclusive ART preview in Basel.
It was no mean feat to find suitable events for the shortlist last week. Weltwoche and Bilanz invited a hand-picked group of Zurich advertisers to the exclusive ART preview in Basel, an event from the days when the Jean Frey publishing house belonged to the empire of the Basler Zeitung. It is nice that the old partnerships have been maintained and that the event continues to be held together with the BaZ and Publicitas. Otherwise, the art enthusiasts among the Zurich advertisers would have lost out on an event with the rating "more than just valuable". Guests in small groups enjoy extremely exclusive guided tours of the exhibition. The tour with John Armleder is highly sought-after, and usually one also meets his partner Silvie Fleury at some point. And from both are to be seen with attentive observation at several gallery outlets works, which are explained to one accordingly competently, if one asks for it. Other equally top-class art guides this year were Gerald Matt, director of the Kunsthalle Wien, Guido Magnaguagno of the Tinguely Museum, and Christoph Vitali, curator of the Fondation Beyeler. Not to forget the always fresh and cheeky artist siblings Julia and Claudia Müller, who are among Armleder's protégés and occupy a prominent place in the Swiss art scene.
But also otherwise the visit of the ART is worthwhile in any case. Next to the ART offshoot in Miami, it is probably the biggest and best umbilical show of contemporary art, which, however, is not always immediately distinguished by clear comprehensibility. And even the established can be marveled at. Where else can a Magritte, a Picasso, a Matisse, and all the great names of the last century be examined from a distance of less than 30 centimeters? Incidentally, art for the smaller purse is also available. Lithos by Bruce Nauman can be had for the ridiculous price of 7,000 francs - the Warhols, on the other hand, have risen sharply in price.
Last week, the ADC also invited to art, but to advertising in the form of spots, in the Studio Bellerive. According to the affiche, registration was only possible for members - a selection just as hand-picked as at the ART. The event, held shortly before the International Advertising Festival (IAF) in Cannes, is called the DDB Cannes Prediction Roll. It features 50 spots that the DDB creative superiors - including Michael Conrad from Wahlzürcher - have decided are lion candidates. Even more fun than the commercials, however, is the ADC lion tote. There, each viewer may tick 20 of 50 spots. After Cannes, points are distributed to the selected spots. There are 50 for the Grand Prix, 30 for Gold etc.. And the winner can look forward to a European flight of her choice with Swiss. Because according to statistics, it's mostly female consultants who have guessed correctly so far. Well then, have a good flight into the future of advertising!
Brilliant expert with event host: ART icon and gifted art guide John Armleder with publishing director Uli Rubner.
There was something to laugh about: Heidi and Ernst Meier (right) chatted with Bilanz editor-in-chief René Lüchinger.
They took the opportunity to visit the ART, because as former elective Viennese they are of course virtually art-infected: Andrea and Geri Aebi.
Advico CD Daniel Comte and wife Andrea also enjoyed the exclusive exhibition tour with an interest in art.
Franco Rogantini of Banca del Gottardo with the two advertisers Victor Zahn (r.) and Marcel Fankhauser (l.).
Size ratios: Ursula Guhl and Hans-Joachim Timm from TBWA in front of gigantic exhibition objects.
At the ART there are funny scurrilities that happen when you cram the whole family in the very back of the caravan ...
... or monstrosities like the object, but which, because of its attention to detail, also had the morbid and irresistible fascination.
Not without a certain smirk, moreover, the tattooed pig's belly was received by the visitors.
ADC Managing Director Helen Müller also welcomed Michael Schönhaus to the "small Cannes role" at Condor.
Sebahat Derdiyok with actor Jeremy Wolf (l.) and Beat Rebmann from @soho at the ADC Lions tote.
Script President Stephanie Hugentobler and Rafael Neziri discussed the quality of the visioned spots together.
Didn't miss the exclusive preview of the DDB-selected commercials: Isabelle Krieg and Markus Rottmann.
Christian Bobst of JvM/Spree, Serge Deville of Euro RSCG and Alain Picard, freshly minted text freelancer (from left).
Jürg Aemmer and Petra Tschudi reviewed what they had seen over a beer together.
Beat Fritsch
But also otherwise the visit of the ART is worthwhile in any case. Next to the ART offshoot in Miami, it is probably the biggest and best umbilical show of contemporary art, which, however, is not always immediately distinguished by clear comprehensibility. And even the established can be marveled at. Where else can a Magritte, a Picasso, a Matisse, and all the great names of the last century be examined from a distance of less than 30 centimeters? Incidentally, art for the smaller purse is also available. Lithos by Bruce Nauman can be had for the ridiculous price of 7,000 francs - the Warhols, on the other hand, have risen sharply in price.
Last week, the ADC also invited to art, but to advertising in the form of spots, in the Studio Bellerive. According to the affiche, registration was only possible for members - a selection just as hand-picked as at the ART. The event, held shortly before the International Advertising Festival (IAF) in Cannes, is called the DDB Cannes Prediction Roll. It features 50 spots that the DDB creative superiors - including Michael Conrad from Wahlzürcher - have decided are lion candidates. Even more fun than the commercials, however, is the ADC lion tote. There, each viewer may tick 20 of 50 spots. After Cannes, points are distributed to the selected spots. There are 50 for the Grand Prix, 30 for Gold etc.. And the winner can look forward to a European flight of her choice with Swiss. Because according to statistics, it's mostly female consultants who have guessed correctly so far. Well then, have a good flight into the future of advertising!
Brilliant expert with event host: ART icon and gifted art guide John Armleder with publishing director Uli Rubner.
There was something to laugh about: Heidi and Ernst Meier (right) chatted with Bilanz editor-in-chief René Lüchinger.
They took the opportunity to visit the ART, because as former elective Viennese they are of course virtually art-infected: Andrea and Geri Aebi.
Advico CD Daniel Comte and wife Andrea also enjoyed the exclusive exhibition tour with an interest in art.
Franco Rogantini of Banca del Gottardo with the two advertisers Victor Zahn (r.) and Marcel Fankhauser (l.).
Size ratios: Ursula Guhl and Hans-Joachim Timm from TBWA in front of gigantic exhibition objects.
At the ART there are funny scurrilities that happen when you cram the whole family in the very back of the caravan ...
... or monstrosities like the object, but which, because of its attention to detail, also had the morbid and irresistible fascination.
Not without a certain smirk, moreover, the tattooed pig's belly was received by the visitors.
ADC Managing Director Helen Müller also welcomed Michael Schönhaus to the "small Cannes role" at Condor.
Sebahat Derdiyok with actor Jeremy Wolf (l.) and Beat Rebmann from @soho at the ADC Lions tote.
Script President Stephanie Hugentobler and Rafael Neziri discussed the quality of the visioned spots together.
Didn't miss the exclusive preview of the DDB-selected commercials: Isabelle Krieg and Markus Rottmann.
Christian Bobst of JvM/Spree, Serge Deville of Euro RSCG and Alain Picard, freshly minted text freelancer (from left).
Jürg Aemmer and Petra Tschudi reviewed what they had seen over a beer together.
Beat Fritsch
