Echo to the call for a clean city

Wild posters are now presented by Alive in a beautiful aluminium framePolo Hofer in the Bierhübeli, karaoke in the Kleine Oper or cabaret in the Herzbaracke: cabaret of this kind has been publicized in Switzerland for decades with approved "wild posters" from Alive. The company was founded in 1973 by Steff Gruber, a young filmmaker at the time. Since then, Alive's practical services have been used for over 20 million small posters - almost exclusively for event posters. However, more and more advertising agencies are now also booking poster space for their products and services with the formerly "alternative" poster company, and this popularity has also led to negative developments. "My company and services have been copied and the small posters are plastered on every corner in huge numbers," complains Gruber. In Zurich, political circles have therefore included the topic of small posters on the agenda of their meetings. The call for a "clean city" is getting louder and louder.
For this reason, Alive has now launched a new project, Plakat.com. The Plakat.com network has over 1000 fixed locations in Zurich with a capacity of around 3800 DIN A2 posters. The aluminum poster frames are located in suitable, well-frequented places such as restaurants, bars, clubs, discos, trend stores, hotels and stores. In other words, wherever they are seen by the young and outgoing public. In addition, around 100 attractive outdoor spaces are available at VBZ stops, kiosks and busy pedestrian locations.
The Plakat.com concept, which Steff Gruber financed from his sale of the Xbox.com domain to Microsoft, is "the ideal alternative to wild posters". The network can be booked in Target Advertising according to the criteria Party, Music, Classic, Cinema and Commercial. At a price of CHF 1.17 per day and poster, the price-performance ratio exceeds that of wild posters, "because many sites have to be repositioned up to three times a day", as Gruber calculates. Andreas Panzeri