Dynamite: von Rotz - quite outrageous
Dynamite takes the Rotz pastry shop and bakery's promise of indulgence to the extreme with a provocative campaign.
The sweet temptations and baked goods from von Rotz are appreciated far beyond the cantonal borders of Zug. This is no coincidence. With carefully selected ingredients, the highest quality standards and sophisticated creations, von Rotz also delights discerning connoisseurs. With the new branch with café in Lindencham, the chosen path is being continued and the maxim "genuine and good" is being lived and implemented more convincingly than ever.
Largest show production in Switzerland
The new branch in Lindencham is also the new, state-of-the-art production site for all von Rotz products. The special thing about it is that a large part of the 1,500 square meters of production area can be viewed and you can watch the confectioners, pastry chefs and bakers directly at work and see how "real and good" things are made. This is unique in Switzerland in this size.
Ready for the future
The new store, including café, production and event space, is another milestone in the dynamic von Rotz story. And when you look at the operation in Lindencham, there is really only one logical answer to the question of future prospects: genuine and good. The campaign is made up of posters, mailings, on-site activities and the website Real-from-rotz.ch together. A second wave of campaigns is planned for the fall.
Responsible at von Rotz: Roger von Rotz (Managing Director), Andrea von Rotz (Managing Director Sales). Responsible at Dynamite:Vera Grönegress, Siegfried Simader (art direction), Urs Zwyssig (text), Massimiliano Madonna, Roger Bosshart (concept, consulting), Dominique Cinter, Carlos Gonçalves (programming), Jonathan Heyer (photography), Pixelpolish (image editing).
