Dark sides

Easter Publicis has an Easter bunny murdered in hot blood for Chocolat Frey. Chocolat Frey is launching various dark chocolate products for Easter - to suit the tastes of an urban, predominantly female target group. Publicis introduces the dark chocolate bunnies with the slogan: "Discover the dark side in you!" On the one hand via advertisements in women's magazines and the Sunday press, and on the other with a virally distributed "horror film". The thriller-like spot tells the story of a sexy lady in a nightgown who - following an inner urge to lust - eats a dark chocolate bunny in a gruesome way. The film can also be found on YouTube, and the corresponding link is being distributed via relevant newsletters such as Ron Orp, 20 Minuten, Klassenfreunde, tilllate and others. The campaign has been running since mid-March and will continue until Easter.