Epiphany nobility
This year it did not set any new trends, but the fourth edition of the Epiphany Conference of the Swiss Press Association in Zurich-Oerlikon was nevertheless a complete success.
This year, it didn't set any new trends, but the fourth edition of the Epiphany Conference of the Swiss Press Association in Zurich-Oerlikon was nevertheless a resounding success.By Beat Fritsch That pleased those responsible, above all Karl Lüond, head of the association's Media Institute, and Managing Director Eva Keller. Around 280 topshots were on the list of participants; among them top Swiss publishers such as Hans Heinrich Coninx, Michael Ringier, Marco de Stoppani and Peter Wanner.
Names from Basel, Bern and the French-speaking part of Switzerland were missed, as neither Hagemann, Lamunière, Stäheli nor von Weissenfluh were to be found among the guests. The employees of Jean Frey AG, on the other hand, made their presence felt and were sought-after conversation partners during the coffee breaks.
In speeches and discussion rounds - just two years ago there was great trepidation about the Internet - the fears of congress visitors following the waning of this euphoria (including the collapse of the two language-regional private TV stations) were evident elsewhere. Under the conference motto "What really counts now: Navigation, a sense of proportion, personality, quality," the foresters and nursery teachers in the Swiss leaf forest wanted to get back to their roots: Production and professional marketing of print products. The electronic media would never be able to replace the written word, Swiss Press President Coninx also noted in his opening speech. The afternoon discussion with Weltwoche Editor-in-Chief Roger Köppel and NZZ-am-Sonntag Editorial Director Felix E. Müller, as well as Michael Ringier's presentation, also revolved around the services provided by printing ink and paper. The conference thus turned into a navel-gazing event for the scene, which seems to be looking to the future with hope, even though, like others, it was badly shaken last year.
In addition to the official points and the presentations, there are always unofficial topics at the Epiphany Conference, which were a great subject for gossip during the various coffee breaks and during the lunch break. Mostly they concern personnel matters, because the phenomenon of job changes and their possible manifestations are an inexhaustible source of conversation.
A rough count of our own has revealed that five known cadre people are currently still vacant. However, former Glückspost publishing manager Brigitte Schatzmann, who has taken time out, will soon start in the marketing department of Kiosk AG. Furthermore, ten conference participants changed employers compared to last year, and another good ten top executives put Michael Ringier in their own gift basket during the festive season. Incidentally, he was seen throughout the
Meeting good-humored and mostly laughing involved in always new conversations.
As is otherwise rumored, such large events tend not to be his cup of tea. This year, however, as the closing speaker who put the icing on the publishing cake shortly before the end of last year, he didn't miss out on the appearance. And finally, it was also vividly demonstrated at the Epiphany Conference that Michael Ringier is definitely the greatest in the Swiss publishing scene. He towers over other attendees almost by head length. To round things off visually, all that was needed was to place the Epiphany crown on his head.
Beat Fritsch
Names from Basel, Bern and the French-speaking part of Switzerland were missed, as neither Hagemann, Lamunière, Stäheli nor von Weissenfluh were to be found among the guests. The employees of Jean Frey AG, on the other hand, made their presence felt and were sought-after conversation partners during the coffee breaks.
In speeches and discussion rounds - just two years ago there was great trepidation about the Internet - the fears of congress visitors following the waning of this euphoria (including the collapse of the two language-regional private TV stations) were evident elsewhere. Under the conference motto "What really counts now: Navigation, a sense of proportion, personality, quality," the foresters and nursery teachers in the Swiss leaf forest wanted to get back to their roots: Production and professional marketing of print products. The electronic media would never be able to replace the written word, Swiss Press President Coninx also noted in his opening speech. The afternoon discussion with Weltwoche Editor-in-Chief Roger Köppel and NZZ-am-Sonntag Editorial Director Felix E. Müller, as well as Michael Ringier's presentation, also revolved around the services provided by printing ink and paper. The conference thus turned into a navel-gazing event for the scene, which seems to be looking to the future with hope, even though, like others, it was badly shaken last year.
In addition to the official points and the presentations, there are always unofficial topics at the Epiphany Conference, which were a great subject for gossip during the various coffee breaks and during the lunch break. Mostly they concern personnel matters, because the phenomenon of job changes and their possible manifestations are an inexhaustible source of conversation.
A rough count of our own has revealed that five known cadre people are currently still vacant. However, former Glückspost publishing manager Brigitte Schatzmann, who has taken time out, will soon start in the marketing department of Kiosk AG. Furthermore, ten conference participants changed employers compared to last year, and another good ten top executives put Michael Ringier in their own gift basket during the festive season. Incidentally, he was seen throughout the
Meeting good-humored and mostly laughing involved in always new conversations.
As is otherwise rumored, such large events tend not to be his cup of tea. This year, however, as the closing speaker who put the icing on the publishing cake shortly before the end of last year, he didn't miss out on the appearance. And finally, it was also vividly demonstrated at the Epiphany Conference that Michael Ringier is definitely the greatest in the Swiss publishing scene. He towers over other attendees almost by head length. To round things off visually, all that was needed was to place the Epiphany crown on his head.
Beat Fritsch
left the Epiphany meeting of the Swiss Press Association again this year without the much-loved paper crown on his head. Epiphany cake is served during the first coffee break at the conference. With exactly one king on about 300 pieces. This year, the plastic man was found by media journalist Markus Knöpfli, who was also on assignment for WerbeWoche.
Those who hold royal meetings or hold court at advertising fetes are located at a wide variety of events on the scene. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys (info@werbewo che.ch). Event tips as well as further shortlist pictures are available online at www.werbewoche.ch.
