Three visual trends for 2018
Conceptual Realism:
„Realistic,” „authentic,” and „believable” are buzzwords that dominate the commercial market. We’ve been observing these themes in photography for over ten years now, which makes them more than just a visual trend. In the past, people and settings were supposed to look natural, yet they were still styled to conform to an almost unattainable ideal. This approach no longer resonates with people today. Social media has changed both the content we consume and our sense of aesthetics. This is because the do-it-yourself visual language created by consumers themselves is perceived as authentic—something that is increasingly valuable in a world where our trust in what we read, see, or hear is steadily declining.
Second Renaissance:
Part of the „Second Renaissance” involves professional photography, which celebrates craftsmanship and art—and this at a time when taking photos has become easier than ever thanks to high-quality cell phone cameras. Playing with shadows, using props, movement, and unconventional lenses—we’ve observed that a great many photographers are experimenting and creating fascinating works that highlight the artistry of the craft. Classic portrait photography with muted colors and stylized backgrounds—such as luxurious fabrics—results in painting-like photos. The second part of this trend revolves around a wave of new photographers who have set out to offer a fresh perspective on time-honored traditions. Stereotypes are being broken down, and a more positive and culturally rich narrative is being promoted. Visual language is, so to speak, omnipresent in an ever-changing political and social world. Photographers are in a prime position to spark a movement that celebrates diversity. The reinterpretation of classic themes has become a powerful tool for increasing the impact of images. Getty Images„ visual trends for 2018 were published as part of its annual creative handbook, “Creative In Focus.” In addition to a comprehensive analysis of visual trends, the publication also provides detailed insights into search data from various regions around the world.
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